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Berlin - Hotel Investment Forum (10.03.09) -

 mourHotel Launches New Brand of ‘Lifestyle’ Hotel


With the launch of their brand new ‘lifestyle’ hotel in Nottingham, mourHotel are set to revolutionise the modern hotel ethos by providing guests with a more sensuous, flirtatious and personable experience seasoned with an enhanced WOW factor!

The new ‘sensory’ hotel is the first of many hotels they plan to build nationwide. The company is aiming to sign up 12 hotel sites in the next 6 months as its phase one of development. With an initial development cost of £120 million, the mourHotel brand will symbolise a change in the ‘lifestyle’ hotel market by actively targeting influential individuals with higher than average disposable incomes.

The first mourHotel is located in Sherwood Business Park, Nottingham within easy reach of junction 27 on the M1. The hotel was purchased as the Dakota, a well established luxury hotel that owner, Formula 1 racing Driver David Coulthard placed into administration due to a shareholder dispute.

Aimed at both business and leisure users the new mourHotel will be the ‘junction where business meets pleasure’. The mour offers guests a chance to stay in a warm and inviting environment complete with interiors designed by award wnning interior designer Amanda Rosa. According to the Chairman Russell Allen, from mourHotel:

“The mourHotel experience will offer guests stylish design, innovative surroundings and luxury convenience unparalleled within the hospitality industry at the price. Each mourHotel will feature between 120 and 150 rooms, a destination restaurant, grill and bar and importantly create a world of sensory experiences where guests will want to ‘linger for longer’ “Each hotel will be unique with its own signature scent, music and atmosphere; yet will be harmonious with our brand name. Mour Hotel will symbolise the future of the modern hotel experience, an experience that heightens the senses and allows our guests to lose themselves and feel right at home”

The brand is currently focused on developing representation hotels in the major cities across the mainland UK with developments falling into two main categories; new-build and conversion. Russell Allen, Chairman of mourHotel commented further on the proposed developments;

“Our current development focus is to take advantage of the current economic climate and the woes of developers to assemble an initial 12-15 strategic sites around London and in the main commercial centres across the UK.

mourHotel is particularly favourable from a planning perspective insofar that we provide full-service elements in our hotels, as such new-build developments are preferable but for the right site close to arterial routes, airports, city centres or business parks we would certainly consider a conversion project.”